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There are bad habits of marketing approaches to identify the instruments that use them, rather than to achieve the effects that you want. Previously it was simple: people were simply making the marketing of products easy and make money. The advertising was then distinguished by the media, which hasn’t been used so much since then. One could think of better commercials and might be even able to think of the other print ads. Then, however, no one had the idea to explain what creates marketing print and television marketing. That was both advertising and it has been named that way.

Today everything is different. Today, no one does more advertising. All make a kind of marketing. And they always refer to the communication channel that is used: one makes online marketing; others make other types of marketing, while a third party makes

Twitter marketing, or mobile marketing. What is the present marketing looking like?

Marketing has always been the holistic attempt to place your product successfully on the market. So if you make mobile marketing, it really means literally that you try to market “mobile” in a good way, which markets your company, right? Imagine that you marketed a mobile. You have four mobiles lying around here that you must somehow bring to the market. And let’s say that you have sold 40 mobiles this week.

Or, let’s put another illustration: Procter & Gamble does fabric softener marketing. Volkswagen makes car marketing. That does not mean that people from P & G suggest people to run around without cars, but they are simply sticking to ads on fabric softener.
So, what’s the point of Twitter marketing?

Now the question arises why I bother with so many examples. Some people might think, “Well, just let it go. We know that!” No. This is not the right approach. After all, we are talking about Twitter Marketing, and then you have to adjust yourself to look at what is important and speak only about what is relatively unimportant. It deals not with the effect that you want to achieve, but you talk always about the tools you use. And that is useless, unproductive, distracting from the real work and will ensure that silly advisor lectures at conferences steal precious time that should be really spend thinking about the needs of the customers.

The most frequent mistakes:

An example: quite a lot of people rack their brains over how to make Twitter marketing. But this is the wrong question. Twitter marketing is just one company, and that’s Twitter. What you should ask instead is: which exchange and communication mechanisms with potential or existing customers can assist with our marketing? What would we offer our customers best of all possible to propose deploy in order to buy and resale, as also bring their friends?

Our customers would find it good if we stand from the morning until the night for them available, won’t they? They think it would be great if we let them in deciding the color of the new products, right? Wouldn’t they like to talk with our engineers about the product? We have to supergene what our customers want from us and what they are excited about. Our main purpose should be what we can think up to surprise them positively.